Planning is Process of thinking in advance before doing any
thing.Management is all about achieving organisational goals, furtherance of
organizational mission.
Goals are what an organisation wants to achieve in a particular
time period. Goals are set at each and every level of organization.In every
organization, there are three levels of management.
At Top level of management( Board of Directors,Executives, CFOs,
CEOs and COOs) strategic goals are set. At this level, strategic intent
directs the formation of strategic goals. In strategic intent, vision, mission,
direct the formation of goals.
STRATEGIC GOAL AND STRATEGIC PLAN
Strategic goals are concerned with overall profitability,
growth, direction of the organization. In spite of being concerned
with a particular department, strategic goals are concerned with overall
company, corporate.Strategic goals are set for a long time period i.e, for 5-10
years For example-
To earn 10% profits annually for next five years.
To reduce costs @ 5% annually for next five years.
To be the no.1 in market in next 5 years.
To be the no.1 in market in next 5 years.
These goals are not mentioning performance of any departments,
rather they are mentioning the direction - to be no. 1 ,and also mentioning the
overall profit and cost reductions of the whole company.
Strategic Planning and strategic plan: - Strategic Plan is outcome of strategic
planning process. strategic planning process is as following.
1. Strategic Analysis is carried out.
2.Mission statement is revised or produced.
3.Corporate strategy is developed.
4.Business level is developed.
5.implementation is determined.
6.Strategies and implementation are assessed.
7.Strategic documents are formulated and approved.
Strategic plan consists of following parts:-
1. Mission statement.- Description of product, customer group,
technology, and philosophy of an organisation.
2. Corporate strategy- Resource allocation between different
businesses, which business to enter and which to exit, how to manage the
portfolio of businesses? Corporate strategy is set at corporate level which
deals with the organisation as a whole.
3. Business level strategy- Business level strategy is concerned
with competition in particular business, industry. Business level strategies
deal with how to face the competition?, how to beat the competitors in market.
What strategies- cost leadership, differentiation or mix of strategies should
be adopted?
4. Program and projects-
structures, responsibilities,resources etc.
TACTICAL GOAL AND TACTICAL PLANNING-
Tactical Goal setting and tactical planning is done at
middle level management, by divisional and departmental managers. Tactical
goals are formed with the help of strategic goals and strategic plans and are
middle range goals covering 3-5 years.
Tactical goals are set by middle level managers at
departmental/divisional levels to support strategic goals, and accomplishment
of strategic plans. Every department sets tactical goals for itself (
departmental managers, divisional managers are involved in this exercise.
Tactical goals are what departments wants to achieve in order to
accomplish strategic goals and plans.
For example- A company set a strategic
goal that it has to
reduce its cost @ 10% for next five years. now tactical goals are set by
different departments describing how much cost reduction is to be done by
different departments. like marketing departments sets its cost reduction ratio
at 15%,finance sets it @ 5 % , R&D sets it 12% and HR @8%. You can see how
these departments set their cost reduction tactical goals so that
strategic goal can be achieved.
Tactical Plan is the plan ( mean and way ) to achieve
tactical goal.A plan aimed at achieving tactical goals and developed to
implement specific parts of a strategic plan. Tactical goals determine the
resource needs and responsibilities at departmental level.
OPERATIONAL GOALS AND OPERATIONAL
PLANS:-
Operational Goals are set at lower level of management, by lower
level managers. Operational goals are set for individuals and sub-departments
within a department. A supervisor /foreman is a lower level manager who sets
operational goals for himself, his team and his subordinates. Operational goals
are in form of specific objectives and targets.
Operational plans are detailed description of means and ways to
achieve operational goals.
Hello Sir,
ReplyDeleteSir if possible please provide the note's Unit wise.